CDI/Peek Research relies on a combination
of rigorous ethnographic research methods derived from the
most forward-thinking areas of business strategy, academic
theory and design practice.
Employing such techniques as in-depth user interviews, usability
studies, contextual observation and process audits, CDI/Peek
identifies new and unarticulated opportunities and enhancements.
These discoveries are rooted in a true understanding of the
user’s increasing expectation of quality goods and services
offered in a context rich with positive experiences.
• A(x4) Contextual Observations
(Ethnographic-like Observational Studies)
• Needs Analyses
• Usability Studies (Product, Interface and Environmental)
• Design and Facilitation of Focus Group Studies
• In-depth Interviews
• Mystery Shopping
• Surveys (Phone, Face-to-face and Web-based)
• Factoral Analyses
• Lead-User Brainstorming Sessions
• Environmental Audits
• Process Audits